What's the Difference? Commission vs. Fee-Based
Start by taking a look at this helpful PDF for a visual comparison of how different fee models may impact your larger financial strategy.
Transparency in Fees
There is no need to guess what, when, and why you are paying for account servicing fees.
We want our clients to be in the know. We strive to empower you through the support and resources of our experienced fiduciary firm.
During our initial collaborative conversations, we will:
- Establish who you are as an individual: Needs, concerns, goals
- Establish who you are as an investor: Risk tolerance, time horizon, level of desired portfolio involvement
- Apply our findings to determine appropriate recommendations for actionable next steps
Account Types
Before we discuss what you wish to invest in, we need to understand your investor behaviors so that we can research the appropriate account models. It is important to note that your needs change over time, which can impact long-term financial objectives and strategies.
Commission-Based
May be suitable for those with a more passive investment strategy, with the objective to buy and hold positions.
Fee-Based
May be suitable for those who seek active portfolio management, ongoing advice, or have more complex financial situations.
Direct Business
We work with reputable firms like Franklin Templeton and Pacific Life to offer products like annuities and alternative investments.
Commission vs. Fee-Based Account: What's the Difference?
For your convenience, we have summarized a handful each fee model's defining characteristics below. To access the comparisons chart (PDF), scroll back up to the top of this page and click on the orange button titled, 'View the Chart.'
Commission-Based
Fee per trade
Buy-and-hold strategy
Expansive range of investments
Suitability standard
Fee-Based
No fee per trade1
Active management strategy
Expansive range of highly-rated investments
Fiduciary standard
1Additional servicing and account maintenance fees may apply.
Case Studies
Take a look below to read more about how and why investors may select commission, fee, direct business, or a mix of these account types to fit their specific needs. These profiles are not real people and their personas are meant to be used for conceptual purposes only.
Mary, Age 43
Brokerage + Direct Business
Net Worth: $493.7K
College funding for young kids is a priority. As a working single parent, Mary also wishes to max out employer plan contributions and plan for future health/living expenses in retirement.
Thomas, Age 57
Brokerage + Advisory
Net Worth: $1.42 MM
$725K balance at 401(k) with ~$473K investments. Married with several adult children. Interested in investment research and likes a diversified balance of management.
Richard, Age 76
Advisory Accounts
Net Worth: $3.55 MM
Primary focus is living comfortably in retirement (income in retirement preferred) with second priority passing estate along to his heirs through tax-strategized plans.

Learn About Fee-Based Models
Unlock more information on each of our proprietary fee-based models.


